Mission Statement Vs. Vision Statement
A Mission statement is a clear understanding of the company’s position at present. It outlines the importance and existence of the company in details. A vision statement on the other hand clearly states the direction in which the company is heading. It includes the company’s long-term goals for the future in order to serve a purpose.
Objectives Vs. Strategies Vs. Tactics
Tactics are short-term actions that fuel the strategies to achieve the objective. They are different types of methods used in order to reach the main objective. Strategies are a way of doing something. They are the game plan of action that will lead to the overall goal of the company.